Built from vision. Driven by culture. Powered by authenticity.
An independent hip-hop, soul, and culture-driven label ecosystem focused on artist development, production, songwriting, content, distribution, and sync-ready music.
Introspective storyteller with real-life perspective, purpose-driven writing, and grounded hip-hop delivery.
Creator, leader, producer-artist, and label architect shaping the SquadUp movement from vision to execution.
Gritty bars, street rap instincts, duo chemistry, and cinematic records built around elite lyricism.
Brooklyn hip-hop energy with rebellious rawness, soulful boom bap, and unfiltered expression.
Healing, spiritual, and wellness crossover music rooted in sound, frequency, and intention.
Soulful, versatile storytelling with melodic range, vocal performance, and real-life perspective.
Lyricist, performer, and songwriter bringing purpose, presence, and sharp penmanship to every record.
Cinematic, soulful, groove-driven, sync-ready production built for artists, catalogs, and visual media.
SquadUp music can fit urban dramas, coming-of-age stories, redemption arcs, sports documentaries, gaming, wellness apps, meditation platforms, streetwear campaigns, skate/BMX culture, independent films, streaming series, and cinematic trailers.
Urban dramas, independent films, streaming series, redemption arcs, and emotional storytelling moments.
Hype reels, sports documentaries, competitive scenes, gaming placements, and culture-driven campaigns.
Wellness apps, meditation platforms, yoga spaces, luxury self-care, streetwear, skate, and BMX culture.
Every artist moves through a repeatable system designed to build catalog, grow discovery, create content, pursue sync opportunities, and keep momentum consistent.
Build the foundation with cover art, branding, snippets, release-day CTAs, and direct outreach to DJs, blogs, A&Rs, and the label network.
Prepare for discovery through platform readiness, curator relationships, early saves, shares, repeat listens, and consistent audience signals.
Turn records into performance clips, personality clips, story breakdowns, studio moments, visuals, and weekly visibility.
Shape catalog and pitch prep for film, TV, gaming, brands, wellness, sports, streetwear, skate culture, and lifestyle placements.
Keep the cycle moving every 6-8 weeks where possible so catalog, discovery, and creative momentum compound over time.
Each rollout can be supported by performance clips, personality clips, storytelling clips, studio footage, healing sessions, bars-in-studio moments, and visual breakdowns shaped around each artist lane.
Targets are mapped by artist: lyrical rap, conscious hip-hop, street rap, alternative hip-hop, R&B crossover, wellness, yoga, instrumental hip-hop, and producer discovery lanes.
The ecosystem is built around clear artist lanes, defined audiences, playlist strategy, monetization paths, collaboration, and a repeatable system for sustainable catalog growth.
SQUADUP Records is an independent hip-hop, soul, and culture-driven label founded in 2019, built on authenticity, lyricism, storytelling, artist development, production, and collaboration. More than a traditional record label, SQUADUP operates as a creative ecosystem for artists, producers, songwriters, vocalists, engineers, and cultural creators working to build meaningful catalog, sharpen identity, and create long-term opportunities.
Led by founder, co-owner, artist, producer, A&R, and creative architect Majestic Da God / MDG, alongside Meloetry, co-owner and Vice President, SQUADUP Records brings together a diverse roster with distinct artistic lanes. Its sound spans introspective hip-hop, soulful storytelling, gritty lyricism, boom bap, R&B crossover, cinematic production, wellness-centered music, and sync-ready compositions.
The SQUADUP Records roster and creative network includes Meloetry, MDG, GODMC, VERSE, Filthy M & The Rebel, Ether, E. Keenan, Frado180, Chef Ellz, Major, and I.P the Producer. Through production, songwriting, vocal arrangement, branding, release planning, content strategy, distribution, and sync/licensing preparation, the label supports artists with both creative direction and business-minded infrastructure.
Positioned for streaming platforms, live performance, visual media, sports campaigns, gaming, wellness spaces, independent film, and urban storytelling across film and television, SQUADUP Records continues to build a movement rooted in purpose, culture, and execution.
Built from vision. Driven by culture. Powered by authenticity.
Professional studio sessions with in-house engineers and producers ready to bring your vision to life.
Get on Spotify, Apple Music, Tidal, and 40+ global platforms. We handle the logistics end-to-end.
Structured programs to develop your sound, brand, and career strategy from the ground up.
Music videos, visual content, press photos, and social campaigns to amplify your presence.
Explore the artists, producers, songwriters, and creative voices shaping the SquadUp Records ecosystem.
At SQUADUP Records, we offer creative services designed to help artists, brands, and creators develop high-level music, visuals, and identity-driven content. Built from years of hands-on experience across production, artist development, songwriting, branding, and execution, our ecosystem is focused on creating cohesive, impactful work that connects culturally and commercially.
Our production team specializes in crafting music that blends authenticity with professional-level sound design, from soulful boom bap and modern hip-hop to cinematic records, R&B, house, and genre-crossing production.
Our songwriting team develops records centered around strong concepts, memorable hooks, emotional resonance, and artist identity.
Artist development at SQUADUP helps artists refine their sound, presentation, direction, and overall creative identity for long-term growth.
We provide hands-on A&R support for singles, EPs, albums, and collaborative projects, from sequencing and beat selection to creative feedback and rollout strategy.
Strong branding starts visually. We create artwork and digital assets designed to reinforce artist identity and elevate presentation across platforms.
Your website should feel like an extension of your identity. We design clean, modern websites focused on presentation, functionality, and audience engagement.
From live events and private functions to showcases and branded experiences, our DJ services deliver professionally curated music experiences tailored to the environment and audience.
SQUADUP Records operates as a collaborative creative ecosystem built around artistry, development, and intentional execution. Our team combines real-world industry experience across music creation, production, branding, live performance, and creative direction - helping artists and brands create work that stands out with both authenticity and professionalism.
Playlist placement, sync placement, and audience growth are not guaranteed. SquadUp focuses on development, preparation, rollout strategy, and opportunity creation.
Ready to work? Contact SQUADUP Records to discuss your project, creative needs, or collaboration opportunities.
Perfect for singles and independent releases.
For artists building a cohesive sound.
Full project production and sonic direction.
Applications are submitted securely through Netlify Forms and reviewed by SquadUp Records. If you have trouble submitting, email squaduprecords123@gmail.com.
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Official SquadUp Records merchandise will connect to the Printify shop when final product links are ready.